The world’s biggest heavy music touring festival, the ROCKSTAR ENERGY DRINK MAYHEM FESTIVAL, is celebrating its eighth year with some fantastic sponsors—both new and returning! The 2015 ROCKSTAR ENERGY DRINK MAYHEM FESTIVAL is presented by Rockstar Energy Drink, and is sponsored by COLDCOCK Whiskey, F*ck Cancer, iHome, Living The Dream, Metal Blade Records, Metal Injection, Revolver, Rockford Fosgate, Select-A-Head, Soundrink, truth®, Victory Records, Warner Brothers Records, Yamaha and Zuus.
This year’s sponsors are stoked about teaming up with the ROCKSTAR ENERGY DRINK MAYHEM FESTIVAL! The festival brings a unique opportunity to all sponsors to promote their brands and companies to their perfect demographic, day after day, in a personal atmosphere.
See below for individual testimonials from a selection of this year’s amazing sponsors, who each bring an exciting element to each festival stop.
ROCKSTAR ENERGY DRINK
Going into its eighth year, Rockstar Energy Drink is proud to be the title sponsor of the ROCKSTAR ENERGY DRINK MAYHEM FESTIVAL. Over the past seven years, Rockstar Energy Drink has been able to connect with their consumers through large scale sampling efforts at each stop of the tour, educating them on new products and flavors. The Rockstar Energy Drink marketing and sales teams across the country have worked hand in hand to bring the festival to local retail locations by offering ticket giveaways in store, alongside price promotions on various Rockstar products. Chain partners include Circle K, Village Pantry, Timewise, Quik Trip and Giant among many others.
“As a brand that supports music and bands in the genre, it’s been fun to see bands grow throughout the years. ROCKSTAR ENERGY DRINK MAYHEM FESTIVAL is a family that supports each other and wants to see everyone be the best and have the best time. We, as a brand, are happy to be a part of that family,” states Nick Allen at Rockstar, Inc.
truth®, the most successful and one of the largest national youth smoking prevention campaigns, will be returning to the ROCKSTAR ENERGY DRINK MAYHEM FESTIVAL this summer! The truth tour experience typically includes a signature orange truth truck, a DJ spinning heavy metal music, and a crew of dynamic tour riders that provide facts and information about the harmful effects of tobacco use – all in an effort to prevent teens and young adults from ever using tobacco products. Contests, giveaways and one-on-one conversations take place in the zone each and every day of tour.
“To actually become the generation that ends smoking, we need to focus on the 8% AND the 92%. We’ve done some amazing work with the #FinishIT campaign, but the ROCKSTAR ENERGY DRINK MAYHEM FESTIVAL is a home base for our audience,” said Eddie Contreras, truth tour manager. “It’s important for our team to spend their summer at Mayhem raging with some of the 8 percent and showing them that you can still have an edge while repping a message about public health. It’s a hard job, but it’s a necessary job and I’m proud to be a part of.”
Victory Records returns for their second year as a sponsor this summer, featuring the official Victory Records Stage! In addition to their stage sponsorship, everyone who stops by the Victory Booth receives a free CD sampler, catalog and a bag to carry their swag throughout the day. In addition to hosting band signings and meet and greets for all of the Victory bands on the tour, they will have a daily contest to win up to $100 to the Victory Webstore, plus a chance at end of tour grand prizes, including a signed ESP guitar and an iPod loaded with the entire Victory catalog. They will also have a charging station under the tent and a flat screen TV with their latest rock and metal videos on rotation. There will always be something going on at the Victory Booth so make sure to stop by!
“In our experience, nothing beats getting face to face with the true, die hard music fans that attend these festivals,” states Eric Munnings of Victory Records. “The ability for our bands to perform in front of packed crowds each day and connect with the fans is invaluable. The Mayhem crowd is a perfect demographic for us, our current roster and upcoming releases and we are beyond excited to return for our second year on the tour.”
COLDCOCK American Herbal Flavored Whiskey is back, and will set up a giant fan activation, do onsite promotions throughout the venue and allow consumers to taste their delicious whiskey. The brand can get up close and personal with the fans of the bands and their product. The information they collect out on the road is also vital to their company’s future growth. For more information on COLDCOCK, visit www.coldcockwhiskey.com.
“COLDCOCK Whiskey chose to participate and sponsor the ROCKSTAR ENERGY DRINK MAYHEM FESTIVAL for many reasons, the first being all the great bands and people who are going out on tour. The second is the crowd participation, metal fans are as loyal as the day is long and there’s no better fit for COLDCOCK. Introducing a new brand is always difficult, it takes time and money. With ROCKSTAR ENERGY DRINK MAYHEM FESTIVAL we can touch a whole lot of people in once place and create a 360 degree experience that involves the bands we sponsor and their fans who drink COLDCOCK Whiskey.” states COLDCOCK CEO Rick Zeiler. “The people who produce the event = peace of mind in knowing that we can all rely on one another and stuff is going to get done right and in a big way.”
METAL BLADE RECORDS
Since 1982, returning sponsor Metal Blade Records has worked to sign and cultivate a roster of some of heavy music’s finest artists. Metal Blade Records will be doing tweeter shout outs from their ooth that will include sales discounts, in addition to having Metal Blade Samplers with music from 17 artists including King Diamond, and new songs from Between The Buried and Me, a Whitechapel live track, The Black Dahlia Murder, Cattle Decapitation, Battlecross, Twitching Tongues and many more.
“The ROCKSTAR ENERGY DRINK MAYHEM FESTIVAL allows Metal Blade Records to interact with fans of our bands, support our artists on the festival and promote our label,” states Michael Faley of Metal Blade. “Mayhem is the most visible opportunity to promote our brand and our artists in person. It’s very important that your fans feel that they support a label and bands that “CARE” about the music, the fans and the scene.”
Setting the standard for excellence in the audio industry, the Rockford Corporation markets and distributes high-performance audio systems for the mobile audio aftermarket and OEM market. Headquartered in Tempe, Ariz., Rockford Corporation is a publicly traded company and manufactures or distributes its products under eight brands: Rockford Fosgate(R), Rockford Acoustic Design(TM), Lightning Audio(R), Crimestopper, Blaupunkt, Brax, Helix, and Renegade. For more information, please visit: www.rockfordfosgate.com, www.rockfordacousticdesign.com, www.lightningaudio.com, www.crimestopper.com, www.blaupunkt.com, www.braxhifi.com, www.helixhifi.com and www.renegadecaraudio.com.
“Great music, great crowds, and a great atmosphere is what makes MAYHEM such a popular festival every year,” said Tammy Lowe, Rockford Corporation’s director of marketing. “Rockford Fosgate’s hard-core Fanatics look forward to it, which makes us a proud partner with the ROCKSTAR ENERGY DRINK MAYHEM FESTIVAL. We are excited to bring the Rockford Fosgate audio experience to many tour stops across the country.”
REVOLVER Magazine has been the official media partner of the festival for all eight years! REVOLVER is the No. 1 hard-rock and heavy-metal destination in the world. In print for over 10 years, the magazine takes readers into the studio, onto the stage, and behind the scenes, providing in-depth information, mind-blowing original photography, and hilarious insights they can’t find anywhere else. REVOLVER creates the exclusive ROCKSTAR ENERGY DRINK MAYHEM FESTIVAL Tour Guide that is given out FREE to all festival goers each summer. This is the ultimate souvenir and great for autographs! REVOLVER also covers the ROCKSTAR ENERGY DRINK MAYHEM FESTIVAL extensively through its June/July issue. This issue will give readers the only “behind the scenes” look into the entire festival. Participating in the ROCKSTAR ENERGY DRINK MAYHEM FESTIVAL continues to afford REVOLVER the ability to reach its core audience independent of the newsstand or online. For more information on REVOLVER Magazine, please visit www.revolvermag.com.
REVOLVER and NewBay Music Group Marketing Director Chris Campana states, “Every summer, REVOLVER partners with the heaviest tour in all the land, the ROCKSTAR ENERGY DRINK MAYHEM FESTIVAL. And every year we produce the “world’s loudest tour guide” available on every stop of the tour…for effin FREE!”
Return sponsor Metal Injection started with the festival in its inaugural year. With its first lineup, it was clear to Metal Injection that the ROCKSTAR ENERGY DRINK MAYHEM FESTIVAL was going to be a mainstay in the summer touring market, and as an emerging metal destination online, they wanted to get in on the ground level of a huge festival. Metal Injection does an annual ticket giveaway to each stop of the tour, and it is always their biggest response to a contest of the year. Last year, Metal Injection had over 2000 submissions and this year, with only about two weeks in, they have already cracked 1,000 submissions which, is ahead of schedule. In addition, the site will be doing a video preview episode of our bi-weekly music video show, The Fix, highlighting all the acts on the tour to get Mayhem-goers familiar with the acts they will see at the show. Additionally, the site will be covering all the bands’ releases and heading onsite to our local stop of the tour to do continuing coverage including an “A Day in the Life” video following one of the main acts around from the beginning of the day to the end of it to show what it’s like to be on the road with the ROCKSTAR ENERGY DRINK MAYHEM FESTIVAL.
“I cannot stress enough how much of a new audience ROCKSTAR ENERGY DRINK MAYHEM FESTIVAL brought to our brand,” states Robert Pasbani, co-founder of Metal Injection. “I feel a good chunk of the ROCKSTAR ENERGY DRINK MAYHEM FESTIVAL audience is more casual metal and hard rock fans who might not necessarily spend every waking hour on the internet searching for metal news and music. With the fest’s reach, we have been able to bring our website in front of these casual fans’ eyes and convert some of them into longtime Metal Injection fans who eventually gain that hunger, so to speak. We have found a huge retainment rate from these campaigns of visitors becoming loyal readers. This is more valuable than any advertising campaign.”
LIVING THE DREAM FOUNDATION
Fourth year sponsor, the Living the Dream Foundation, joins ROCKSTAR ENERGY DRINK MAYHEM FESTIVAL to make dreams come true for children and young adults fighting life-threatening illnesses. They do this by offering them an All-Access VIP experience, with onstage and backstage access, meet and greets with all their favorite artists, backstage catering – a full day to forget all they are going through and feel like the Rockstar they truly are. Living the Dream Foundation strives to bridge together the music industry with making dreams come true for children and young adults with life-threatening illnesses. ROCKSTAR ENERGY DRINK MAYHEM FESTIVAL gives us the opportunity to deliver Dream Days to fans of the bands that are playing the festival.
“The ROCKSTAR ENERGY DRINK MAYHEM FESTIVAL is one of our favorite events we do all year. The love and support our Living The Dream Foundation kids receive is nothing short of amazing,” states Kacie Quigley, VP of Marketing at the Living The Dream Foundation. “Over the years, we’ve been fortunate enough to participate in this festival and have had the opportunity to watch Living The Dream Foundation grow in the hearts of the bands that have participated and the crew/production that make RMF happen. We couldn’t think of a better festival to be a part of to help make dreams come true for our Living The Dream Foundation kids.”
ZUUS Media is a next-generation media, music, marketing and merchandising company that operates ZUUS, the groundbreaking multi-screen music video network. ZUUS Media has returned to the ROCKSTAR ENERGY DRINK MAYHEM FESTIVAL for the third year as a digital media partner. ZUUS has the official 2015 ROCKSTAR ENERGY DRINK MAYHEM FESTIVAL music video channel that currently lives on both zuus.com and the rockstarmayhemfest.com homepage. As the tour shoots original content from the road, they deliver it and ZUUS will feature it in their player. Visit www.zuus.com to learn more and #SeeMoreMusic
“The Mayhem brand is unparalleled in terms of reaching the metal/hard rock audience in an authentic way, and having proximity to their festival as a music video platform helps to enhance our messaging with the genre’s fans,” states Nikki Hirsch, SVP Music Strategy & Artist Relations at ZUUS. “Part of the ZUUS strategy is to engage niche audiences and enhance their experience via our platform. In my opinion, there is no better way to accomplish that in hard rock and metal than through a partnership with the ROCKSTAR ENERGY DRINK MAYHEM FESTIVAL.”
The world’s biggest heavy music touring festival, the 8th annual ROCKSTAR ENERGY DRINK MAYHEM FESTIVAL, recently announced its blistering heavy metal and hard rock line-up. Featuring 13 bands performing on the ROCKSTAR ENERGY DRINK MAIN STAGE and the VICTORY RECORDS STAGE, the festival will feature five-time-nominated, two-time Grammy winning legends Slayer as headliners, as well as additional performances from King Diamond, HELLYEAH, The Devil Wears Prada, Whitechapel, Thy Art Is Murder, Jungle Rot, Sister Sin, Sworn In, Shattered Sun, Feed Her To The Sharks, Code Orange and Kissing Candice.
Tickets for the ROCKSTAR ENERGY DRINK MAYHEM FESTIVAL are on sale now for all markets! Get your tickets via www.rockstarmayhemfest.com.
The festival will kick off on June 26th at Sleep Train Amphitheater in San Diego, CA and ends at Gexa Energy Amphitheater in Dallas, TX on August 2nd. See below for all confirmed tour dates. Venue changes and show additions in bold.
2015 ROCKSTAR ENERGY DRINK MAYHEM FESTIVAL:
6/26 – San Diego, CA @ Sleep Train Amphitheater
6/27 – San Bernardino, CA @ San Manuel Amphitheater
6/28 – Mountain View, CA @ Shoreline Amphitheater
6/30 – Auburn, WA (Seattle) @ White River Amphitheater
7/1 – Boise, ID @ Idaho Center Amphitheater
7/3 – Phoenix, AZ @ Ak-Chin Amphitheater
7/4 – Albuquerque, NM @ Isleta Amphitheater
7/5 – Denver, CO @ Red Rocks
7/7 – Council Bluffs, IA @ Harrah’s Council Bluffs
7/8 – Milwaukee, WI @ Eagles Ballroom
7/10 – Noblesville, IN (Indianapolis) @ Kilpsch Amphitheater
7/11 – Clarkston, MI (Detroit) @ DTE Energy Amphitheater
7/12 – Tinley Park, IL (Chicago) @ First Midwest Bank Amphitheater
7/15 – Toronto, ON @ TD Echo Beach
7/17 – Camden, NJ (Philadelphia) @ Susquehanna Bank Arts Center
7/18 – Burgettstown, PA (Pittsburgh) @ First Niagara Pavilion
7/19 – Hartford, CT @ Xfinity Theatre
7/21 – Holmdel, NJ @ PNC Bank Arts Center
7/22 – Erie, PA @ Erie Insurance Arena – NO SIDE STAGES
7/24 – Bristow, VA @ Jiffy Lube Live
7/25 – Boston, MA @ Xfinity Center
7/26 – Wantagh, NY @ Nikon at Jones Beach
7/29 – Atlanta, GA @ Aaron’s Amphitheater at Lakewood
7/31 – San Antonio, TX @ Alamo City Music Hall
8/1 – Houston, TX @ Cynthia Woods Mitchell Pavilion
8/2 – Dallas, TX @ Gexa Energy Amphitheater
* Lineups in each city may vary. Go to www.rockstarmayhemfest.com for full lineup details.